Straight No Chaser Project

Summary

As part of the MBA curriculum from the Kelley School, we were flown to Indiana University (IU) and divided up into teams with our classmates. Each team was given the same live business case challenge, and had a week to prepare and present our unified solution. At the end, we all pitched our solution, and a winner was ultimately selected by the business.

Straight No Chaser, a well-known acapella group made up of IU alumni, approached the MBA class looking for solutions of how to propel their group forward. Our team presented the idea of revitalizing their brand and fine tune their marketing strategy. Our group came in 2nd place out of over 50 teams!

Presentation

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